Social Media, New Balance, Fila e Umbro

Over the course of six months, we produced a series of videos for globally recognized brands, combining storytelling, product information, and clear calls to action that strengthened Dass Group’s presence across its commercial network. My responsibilities included:

- Content coordination: leading editorial planning and alignment with briefs from global clients.
- Video direction: defining scene layouts, directing on-camera talent, and supervising on-location shoots.
- Editing and motion design: delivering publication-ready assets with subtitles, fast-paced cuts, and animations that enhanced usability.

Audiovisual Content

NEW BALANCE

FILA

UMBRO

Objetivos

Engage and empower sales promoters and sales managers by delivering content that combined inspiration with practical guidance.
Strengthen internal communication across partner brands, positioning Instagram as a reference platform for training, portfolio updates, and commercial goal activation.
Ensure visual and tonal consistency, guaranteeing that each post reflected the identity of each brand while maintaining Dass Group’s unified aesthetic standard.

Target Audience

- Sales promoters: field professionals who require clear information about product launches, key differentiators, and best-practice sales approaches.
- Team managers: leaders who use the channel to monitor performance, align targets, and share success cases.

Task

Com foco em criar conteúdos dinâmicos e estratégicos para promotores e gerentes de vendas para o Dass Group

Strategy

With a focus on developing dynamic and strategic content for sales promoters and sales managers at Dass Group.
Design

Art Director, Marketing
Client

Grupo Dass

Open Project