Motorola Latin America Brings Mocha Mousse to Life Through Experiential Marketing
We developed an experiential marketing activation for the launch of the new Razr 40 Ultra in the PANTONE® 17-1230 “Mocha Mousse” colorway. The project brought Pantone’s sophisticated Color of the Year into selected shopping malls, combining cutting-edge technology with sensory stimuli to create a memorable point of contact between the audience and the brand.
Objectives
- Highlight the Mocha Mousse color as the central element of the campaign, reinforcing the Motorola × Pantone partnership.
- Showcase the AI capabilities of the Razr 40 Ultra through hands on activations.
- Foster emotional connection with the audience through a multisensory experience integrating sight and taste.
Target Audience
Young people and adults aged 16 to 35, highly engaged with trends in technology, design, and lifestyle.
Execution
- Scenography and 3D environments
- Polygonal modeling in Blender of contemporary stands, simulating Mocha Mousse nuances across every surface.
- Application of soft-touch textures and realistic lighting to emphasize the device’s premium finish.
- On-device AI activations
- Interactive totems for testing Photo Assist, real-time translation, and intelligent battery analysis.
- Guided assistance provided by trained staff, highlighting key technological differentiators.
- Multisensory experience
- Specialized baristas serving Mocha coffee (chocolate + spices), reinforcing the color’s gustatory identity.
- Visual art and subtle aromas distributed throughout the space, enhancing visitor immersion.
Results
- 5,000+ interactions recorded over two weeks of activation.
- Positive feedback (92% association): post-event research showed a strong link between the sensory experience and the Mocha Mousse color positioning.
- Expanded visibility: mentions in technology and lifestyle media increased the perception of innovation for Motorola Latin America.
Explore the Media Created for the Activation
Task
End to end 3D production. Including modeling, texturing, lighting setup, and rendering. For all assets used across physical installations and short form videos. Final deliverables were completed in record time to support a fast paced in store rollout.
