Trade Marketing
Motorola Latin America – Mocha Mousse Activation
For this project, we executed an experiential marketing activation for Motorola Latin America to launch the brand’s latest smartphone. The goal was to highlight Pantone’s Color of the Year, Mocha Mousse, through an engaging in-person experience.
The activation took place in select shopping malls, showcasing the advanced AI capabilities of the new Razr 40 Ultra. To create a multisensory experience, participants were also treated to Mocha-flavored coffee, seamlessly tying the phone’s signature color to an immersive brand interaction.
The entire process was done using the 3D tool Blender, where I worked on polygonal modeling, texture application, lighting, and rendering. While my team assisted with the design aspects, I focused solely on 3D to deliver the best result for the client in the shortest time possible. The campaign was a success!
Task
I had to recreate the entire Motorola store in 3D for a trade marketing campaign for the launch of the brand's new foldable phone, the Motorola Razr 50 Ultra
