Cap Ferreat Style Box
Set against the timeless elegance of Cap Ferret, this project translated the essence of the French summer into a contemporary fashion narrative.
Key pieces of the collection
The collection was inspired by the coastal atmosphere. Natural light, neutral tones, fluid movement, and effortless elegance. Flowing dresses captured the rhythm of the ocean breeze. Pleated midi skirts and wide leg trousers balanced structure with softness. Minimal strap tops embraced sunlit days, while polyamide pieces with subtle lurex added a quiet, modern glow.
Challenges
Led the conceptual vision and visual language of the campaign. From moodboard development and art direction to storytelling and brand positioning.
Task
I ensured that every visual element aligned with the essence of the location and the identity of Style Box.
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