Driving Retail Performance for Motorola. Black Friday Campaign
Motorola commissioned a series of videos to train sales representatives and promoters on the correct application of point-of-sale materials. In addition to supporting the filming process, I created detailed 3D renderings to provide visual support and enhance the training experience, ensuring that sellers could interact with and fully understand the materials effectively.
Task
The project aimed to optimize promoters’ and sales representatives’ understanding of the Black Friday campaign and improve in store performance.