After Fim de Semana na Quebrada went viral (160M+ views), the story continues.
Over the course of one year, my team and I collaborated on a project for a client focused on the creation of music videos. I played a multifaceted role, ranging from cinematography to Art Direction for the videos, as well as overseeing post-production. In addition, I contributed to marketing efforts, which significantly boosted our presence on social media.
The project achieved remarkable success, reaching a total of 161 million views on YouTube. This result was driven by our strategy of blending organic content with targeted advertising.
We produced a series of four distinct music videos:
Sendo o Fim de Semana Na Quebrada II uma continuação do primeiro vídeo clipe gravado a 7 anos atrás.
Task
To promote this Brazilian rap group, we developed and produced cinematic video content.
